July 23, 2017

4 Ways Content Can Boost Your Affiliate Referrals


Being an online affiliate is all about one thing — the referrals! The goal of any affiliate is to refer people to a product or service and get a commission or referral fee back in exchange. So how do you get more referrals? If this was easy — everyone would be doing it. But the best way to increase referrals is to create content. Content is the driving force behind everything as an affiliate. You can create blog posts, you can create creative images, you can do live video, and on and on. There are literally dozens of forms of content. But if you create content, you have a better chance of increasing referrals. Let’s look at four ways content can boost your affiliate referrals.

The Accidental Referral

What do we mean by “accidental referral”? Well, let’s say you create a nice piece of content and place some affiliate ads to a product you are selling within that content. “Joe” comes along and reads your article. He doesn’t have a lot of interest in it but a call to action you have catches his eye. He clicks the CTA. He doesn’t buy the product but is introduced to another product at that site. This site has cookies set which means you (the affiliate) gets credited on all sales from Joe over the next 30 days. Joe comes back a few days later and buys that “other” random product. Boom, you get commission on that sale. We consider that an accidental sale because it’s not really what you were selling, but your content produced the referral.

One Time Call to Action

This is probably the most common way content produces referrals. For every blog post or piece of content you have out on the web, you will have call to actions in place selling your services or products. As people read your content, these ads relate to them and they click through, and ultimately buy the product/service. This is a one time sale and one time referral that comes directly from your content streams.

Creating a Raving Fan

Probably the most desirable thing you can get from your content is a RAVING FAN. A what? A raving fan is someone that loves what you do. After reading your articles, they instantly follow you on Facebook, Like your Twitter, bookmaker your site, sign up for your email list, etc… They are sold on YOU or your brand. This is very powerful as you can now carefully “sell” to this individual forever. You have to continue to deliver valuable content to them, but you can mix in sales along they way, making this person a repeat referral for many of your affiliate offers. And as you can imagine, the more great content you have, the more raving fans you can create.

Raving Fan

Word of Mouth

The last way to get referrals from your content is via word of mouth. Maybe Joe read your content but didn’t click anything. As he was reading, you thought, Mary could sure benefit from reading this. Joe sends Mary the link to your content. Or better yet, Joe SHARES your content on social media. This doesn’t generate a direct referral right away, but as word of mouth spreads, more people are turned on to your content and you begin to see more referrals.

So those are just a few ways that your content can general more referrals as an affiliate. The real key and takeaway is — create content! Content will drive traffic and traffic drives referrals.


Learn more about Affiliate Marketing and Affiliate Program Directories here at:
Affiliate Programs Directory



GPWA Sponsor Program

Gambling Portal Webmasters Association Sponsor Affiliate Program

GPWA Sponsor Program

The GPWA Sponsor Affiliate Program seal is awarded to sponsor affiliate programs that agree to follow the GPWA code of conduct.

The seal has been awarded to gold sponsor Web Partners

The GPWA code of conduct includes the following provisions that are to be followed both by the affiliate program and the operators they represent:

  • Abides by all laws, regulations, and license requirements of the jurisdictions within which they operate.
  • Is truthful in all promotions and publishes only accurate information about their operations.
  • Publicly discloses any rules and registration procedures affecting affiliates or the public.
  • Uses only ethical means of promotion either directly or indirectly through others.
  • Pays both affiliates and players promptly in accordance with published terms and conditions.
  • Promptly responds to complaints either by affiliates or by affiliates on behalf of their players.
  • Accepts responsibility for compliance with the terms of the sponsor code of conduct.

Affiliate programs are run by people, and people sometimes make mistakes, so GPWA sponsor affiliate programs may sometimes fail to comply with the code of conduct. Good affiliate programs act in an ethical fashion, take responsiblity for their mistakes, and work hard to ensure they are corrected. The GPWA operates independent forums for sponsor affiliate programs to create an environment where there is visibility around the interactions between affiliates and sponsor affiliate programs. This transparency enables affiliates to review the experiences of their peers and factor that information into considering whether they wish to work with a particular affiliate program. If you have experience with Web Partners, either positive or negative, please share your opinion with your fellow affiliates in the GPWA Web Partners forum. And if you believe that Web Partners has failed to promptly rectify any breach of the code of conduct, please post your observations in the GPWA Web Partners forum so they can respond.