The GPWA Sponsor Affiliate Program seal is awarded to sponsor affiliate programs that agree to follow the GPWA code of conduct.
The GPWA code of conduct includes the following provisions that are to be followed both by the affiliate program and the operators they represent:
Affiliate programs are run by people, and people sometimes make mistakes, so GPWA sponsor affiliate programs may sometimes fail to comply with the code of conduct. Good affiliate programs act in an ethical fashion, take responsiblity for their mistakes, and work hard to ensure they are corrected. The GPWA operates independent forums for sponsor affiliate programs to create an environment where there is visibility around the interactions between affiliates and sponsor affiliate programs. This transparency enables affiliates to review the experiences of their peers and factor that information into considering whether they wish to work with a particular affiliate program. If you have experience with Web Partners, either positive or negative, please share your opinion with your fellow affiliates in the GPWA Web Partners forum. And if you believe that Web Partners has failed to promptly rectify any breach of the code of conduct, please post your observations in the GPWA Web Partners forum so they can respond.