Being an affiliate manager is not always the easiest job in the world. There is a lot to consider! We are going to take a look at some tips for successful affiliate program management.
Be committed and understand what you are committing to! Being an affiliate manager takes commitment from start to finish. If you are having someone help you with the process – they need to be committed as well. Understand what you are going to commit to. Understand why you are committing to a certain style. You will find yourself very busy at times, so make sure you are clear with your commitment, and you should be off to a good start.
Don’t do the same things over and over
Isn’t there a saying, the definition of insanity is to do the same thing over and over, regardless if it works or not? That’s the case here. Do not continue doing the same things over and over. Find a path that works, but do not be afraid to steer off the path a little bit. Be able to take chances. Monitor your changes, but one of the worst things you can do is to get stuck in a rut when managing your affiliate program.
Find value in your affiliate
Sometimes you can actually have addition by subtraction. Don’t feel obligated to accept and work with every affiliate that applies to your program. Part of running a successful affiliate program is only having affiliates that offer VALUE. This doesn’t mean you should never give a “small” or “new” affiliate a chance. But understand the affiliates plan. How are they going to promote and grow your program? Are the sites they run in the correct niche for your program? Just make sure your affiliates offer some value and aren’t just overhead for you.
Give your affiliate stuff to work with
One of your biggest jobs as an affiliate manager is to make sure all affiliates have the tools and resources necessary to be successful. Make sure you communicate often with them. Does that mean a weekly newsletter? Or should you send out communication every time a new creative or promotion is available? Those are things for you to determine. But the key is, make sure your affiliates are prepared and have all tools they need.
There you have it. While it’s not easy running an affiliate program, using some of these tips above can ensure you are managing your program effectively. Best of luck, and we hope you enjoyed and learned a few things about how to successfully run a good affiliate program.