When you are starting something new, it can certainly be a challenge. Much like starting in the world of affiliate marketing. There are certainly many challenges, but one of the biggest, and one of the most important is learning the lingo. You need to learn the lingo for the job, and make sure you are completely understanding it. Let’s take a look at a few of the most important terms you need to know to get effective affiliate marketing.
This sound pretty simple. And it really is. When you have an affiliate agreement, this tells all the rules, expectations and other legal issues that need to be taken care of. The important part is BOTH sides KNOW and understand this agreement.
This is another one that is just as simple as it sounds. When you hook up with a website, you are going to have a “link” provided to you. This is a unique link that will separate you from the rest. You need to know the exact address for this to ensure your affiliate account gets credit.
While this has kind of gone out of style lately, some places still pay you for the amount of clicks on your site. Of course, fake clicks can be generated, and nothing ever comes of them. This is a real issue with advertising, and is illegal in any affiliate agreement.
Of course, if you are in the business, you know what is going on when you hear this word. This is typically a rate that you will earn for making a sale. You often times will send referrals or leads to a product or service, and receive some commission when a sale is made.
When you see “PPC” this refers to “Pay Per Click”. With PPC, you are paying for every click through to your landing page. You can do PPC through Google Adwords, Facebook Ads, Twitter Ads and many more. Instead of getting natural traffic, you are paying for the traffic. The benefit of PPC is you can really target in on the audience you are looking for.
When you see ROI, this means Return on Investment. Many times you find this term in the financial world. This is basically the return you get when you invest in something. So, if you spend $100 but generate $150 in sales. Your ROI for that effort is $50. Another way to think about it is sales minus spend.
A tracking code typically goes hand in hand with an affiliate link. Often times, you may be given or setup a code that people can enter when they sign up. When people enter that code, the sale gets credited back to your affiliate profile.
There is a good look at some of the best lingo when it comes to affiliate marketing. There are other terms that you should know, but for starters, these are the basics. Best of luck!